TikTok Analytics Defined for Brands and Marketers
Ignite Social Media
JUNE 3, 2021
Organic Content: When you first access this overview tab you’ll be presented with a top-line view of total content views from the past 7 days. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.
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