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Lessons to learn from Blekko and T-Shirt marketing

The Way of the Web

I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. Equivalent CPM ads: $100. So quick maths time: Remember the costs? Design: $500. Shirts: $4000. Shipping: $2000. Total spend $6500.

CPM 33