Jon Loomer

MAY 20, 2015

While you have a reputation, these people haven’t yet used your product. It isn’t optimized for mobile devices. When you optimize for an action, Facebook needs a decent sample size to work with. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach).

Cost 113

Cost Conversation Facebook Sample 113

Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. “Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate.

Advertising 167

Advertising Facebook CPC CPM 167

Hootsuite

SEPTEMBER 17, 2020

Cost-per-mille (CPM). Google also offers helpful tips and sample ads for you to jumpstart your ad writing. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Not only will it frustrate your readers but it also erodes your brand’s reputation. How much you pay per 1000 ad impressions.

Adwords 145

Adwords Google Campaign Cost 145