Monetizing Facebook: Dollar Value of Facebook Fan
Laurel Papworth
APRIL 21, 2010
Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers.
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