Reservation Buying Type Replaces Reach and Frequency
Jon Loomer
OCTOBER 9, 2023
This is due to a fixed CPM, so that you know what you will pay. Fixed CPM means that you know what the cost will be. Meta provides estimates for Budget, Estimated Audience Size, CPM, and Frequency. Here are a few ways that Reservation is unique… 1. Reach a minimum of 200,000 people. We’ll assume a reach of 200,000.
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