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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Let me explain… Advertisers Overvalue Old Skills A reasonable chunk of today’s advertisers resist Meta’s evolution of Advantage+ automation and optimization. “Old skills” are targeting, placement segmentation, and top-of-the-funnel optimization. Concentrate less of your time and emphasis on old skills.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Facebook ads budget calculator Listen, we would never send you out into the jungle of digital marketing without the right tools. Next, it’s time to find your conversion rate.

CPM 135
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. Different ad types tend to net better views and different CPMs. CPM $70.82 CPM $70.82 Competition.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 137
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

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Best Practices for Brands Doing Paid Social Media Advertising in 2023

Ignite Social Media

What platforms are the most popular for paid social marketing? Instead of just looking at which platform is most popular, you should consider which platform best meets your marketing goals. Furthermore, you tend to pay a higher CPM for less targeting with the automatic features.