Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

NOVEMBER 1, 2019

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you have a good reputation? Sample Size. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work. Competition. Your choice will impact ad distribution.

Facebook 138

Facebook Sample Samples CPM 138

Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. They are secondary or tertiary metrics.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

JULY 25, 2019

Growth marketers. Steve Jobs had a reputation for taking customer research with a grain of salt. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. While you have a reputation, these people haven’t yet used your product. Facebook ads, of course, aren’t magical.

Cost 113

Cost Conversation Facebook Sample 113

Hootsuite

SEPTEMBER 17, 2020

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275