Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. Their value and necessity are questioned. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Has Meta advertising become so turnkey that they could easily complete it internally? They’re wrong.

Advertising 190

Advertising API Skills CPM 190

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile CPM 279

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 102

How To Marketing Notification Case Study 102

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. These are all questions you’ll need to have a real answer to before you can partner with someone to create content on your behalf. What are their hobbies?

Influencer 81

Influencer Marketing CPM Fashion 81

Jon Loomer

MARCH 8, 2023

While I was confident in the results, some people questioned whether they were misleading because I used all placements. CPM is at least 2X higher across the board. The Next Test So now, let’s run a new test based on these questions. I saw it as an opportunity to run another test. And after this one, I plan to run a third.

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

NOVEMBER 6, 2018

By going through and recording my answers to these questions on a more regular basis, I am able to come up with new ideas, thanks to fresh thinking. What questions are you routinely asking yourself about your account performance? Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down?

Organization 165

Organization CPA Facebook CPM 165

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again. So the question I hear from many marketers now is “ok I have done that – now how do I monetize them?”.

CPM 276

CPM Facebook Buy Cost 276

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. But the question you should be asking is not , “How many net new followers did we get last month?” The social funnel: a breakdown.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 137

CPM Compete Marketing Hubspot 137

Ignite Social Media

FEBRUARY 18, 2019

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And they inform how you should tailor your messaging and marketing approach. This is an important question to ask if you want to maximize the impact of your ads and get more out of your investment. Swipe-up actions.

Metrics 131

Metrics Video Brands Facebook 131

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.

Buy 127

Buy Social Media CPM CPC 127

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). As a marketer, if you’re not offering a ‘catchy hook’ or getting your point across early on in a video ad, most people will not hesitate from tuning out.

Mobile 90

Mobile Engagement Organization Video 90

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. The question is, how can you ensure your campaigns generate clicks and revenue? By paying per impression, you can optimize your CPM to just $0.02 No matter what industry you’re in, video marketing doesn’t have to be conservative.

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Cost per thousand impressions (CPM) for paid social.

ROI 136

ROI Metrics HootSuite CPM 136

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? By analyzing the discussions, questions, and feedback in LinkedIn groups and identifying the common themes and concerns that resonate with your customers, you can better frame your customer experience management strategy and ensure enhanced customer satisfaction.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? By analyzing the discussions, questions, and feedback in LinkedIn groups and identifying the common themes and concerns that resonate with your customers, you can better frame your customer experience management strategy and ensure enhanced customer satisfaction.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Ignite Social Media

JULY 11, 2023

What platforms are the most popular for paid social marketing? Instead of just looking at which platform is most popular, you should consider which platform best meets your marketing goals. To answer this question, it helps to think about the platforms first. Deciding which approach to use depends on your brand and your goals.

Advertising 60

Advertising Social Media Brands CPM 60

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Brands that answer questions, respond to complaints, and offer personalized advice can benefit from providing stellar customer service on social media. Go for a data-heavy summary. Busy bosses and managers. Improving customer service.

Report 147

Report Social Media Metrics Aggregator 147

Laurel Papworth

APRIL 21, 2010

– a question we are asked every day. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them.

CPM 77

CPM Facebook ROI Web 2.0 77

Jon Loomer

NOVEMBER 1, 2019

” It’s a question we get a lot. The CPM may double or triple, meaning it costs significantly more to reach your audience. You may hear some marketers talk about a “guaranteed template” but it simply doesn’t exist. There is no universally “correct” answer to any of these questions.

Facebook 138

Facebook Sample Samples CPM 138

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Twist Image

SEPTEMBER 1, 2016

This is the question that all media is challenged with. Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing blog.

Advertising 45

Advertising CPM Sentiment Mobile 45

Mindjumpers

AUGUST 17, 2011

Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. Similar Posts: Social Marketing Insights from Leading Social Experts.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Content and audience. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Jon Loomer

MAY 5, 2015

This blog post is meant to help answer the question regarding which bidding method should be used and when. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). Clicks (CPC).

CPC 126

CPC CPM Facebook Cost 126

Twist Image

JANUARY 10, 2011

The question is not if you can make money from Blogging and Podcasting, the question is how. On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). affiliate marketing.

CPA 108

CPA CPC CPM Affiliate marketing 108

Twist Image

FEBRUARY 28, 2011

Online advertising networks continue to grow, and many of the more premium sites (be they brand name portals or highly trafficked niche sites) command decent CPMs that are making brands happy and publishers wealthy. While companies like Say Media are doing interesting workarounds, the truth is that Marketers need better technology.

Advertising 109

Advertising CPM Advertising network Training 109

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. Next, we’ll delve into the actual LinkedIn advertising platform.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. That question leads us to our next challenge. If your aim is driving impressions, pay close attention to your CPM. These inconsistencies rule out any ability to solidify firm benchmarks across social channels.

Nielsen 120

Nielsen Content Comparison CPM 120

Twist Image

AUGUST 30, 2012

It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. " There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? Making money.

Adwords 81

Adwords CPM Price Advertising 81

Hootsuite

OCTOBER 27, 2020

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Video games: marketing’s biggest missed opportunity? The time we spend using connected devices continues to rise.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Serving as an alternative to now-discontinued Annotations, marketers can make their YouTube videos more interactive through the use of Cards. Playback-based CPM: The estimated gross revenue per thousand playbacks.

Analytics 142

Analytics YouTube Video Embedding 142

Jon Loomer

MARCH 31, 2016

I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. However, keep in mind that the CPM is pretty high at over $15. Is it possible to get “too much” Facebook ad engagement?

Engagement 120

Engagement Facebook Organization Report 120

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152