Remove CPM Remove Marketing Remove Mobile Remove Trends
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

Analytics 154
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. On average, programmatic CPM’s are within the $0.50

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 139
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Number of people using mobile phones around the world: 5.20 A clear ‘age gap’ defines digital use in the workplace.

Report 145
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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Beyond big-picture trends, the absolute audience retention curve lets you see which parts of the video are most popular.

Analytics 142
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

This is by no means a trend, but something to test yourself and keep an eye on. If you optimize for Reach, you’ll manually set your CPM bid. Mobile App Engagement Objective. Choose this objective when your primary goal is to encourage engagement with your mobile application. Mobile App Installs Objective.

CPC 114
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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152