Jon Loomer

FEBRUARY 27, 2023

We know that there’s a huge hole in Facebook ads optimization if you optimize for surface-level metrics. The key metric to determine a winner, of course, would be the Quality Visitor event. Instead, 98% came from News Feed (most from mobile). I want to drive traffic to it, but it can’t just be any old traffic.

CPM 190

CPM CPC Eventful Cost 190

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. How do marketers create, manage and analyze their Facebook ads? a freelance marketer or a partner agency). Metrics – Specific measures for your ads (e.g. Delivery: Reach, Frequency, CPM, Impressions, etc. So the question becomes ….

Facebook 40

Facebook How To Advertising Overview 40

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

Buffer Social

JANUARY 10, 2017

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. To help you understand how relevant your ad is to your target audience, Facebook provides a Relevance Score metric for each of your ads. Facebook’s mobile News Feed. Instagram’s mobile News Feed.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. 3 Important Takeaways to Guide Your Video Marketing Strategy.

Video 111

Video CPM Real Estate Mobile 111

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Source: Home Sale Hardy on Facebook Why it works: The old marketing expression — “People buy from people they know, like, and trust” — is still true.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. 2) Analyzing the Wrong Metrics. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Your ROI will skyrocket.

Buy 134

Buy CPA Metrics ROI 134

Hootsuite

AUGUST 31, 2020

Most link shortening sites will offer tracking metrics. Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. URL so that Twitter can record metrics, and sift out any spammy or dangerous sites. CPM for U.S. Source: Ow.ly. will be transformed into a t.co

URL 145

URL Google HootSuite Template 145

Buffer Social

SEPTEMBER 9, 2019

When marketers wish for more time and resources, they often wish to spend it on video marketing. The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. or a seasoned pro.

CPM 75

CPM YouTube Survey Mobile 75

agora pulse

JUNE 6, 2017

Cost per Mobile App Install. For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.” Cost per Website Registration Completed. Cost per Website Initiate Checkout. Cost per Website Lead. Cost per Result.

Facebook 128

Facebook CPM Cost Notification 128

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? They are secondary or tertiary metrics.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. Of course, some marketers will swear by the photo share post type with a link in the description. They assume it’s easy.

Cost 113

Cost Conversation Facebook Sample 113

Hootsuite

APRIL 8, 2021

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. Track the right performance metrics. With your goals defined, it’s easier to identify important social media metrics to monitor.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Facebook Playables are mobile-only interactive previews of your game or apps. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? TikTok calls itself the “destination for short-form mobile videos.” TikTok’s metrics are tricky to track. Despite its brief ban last year, India led markets with 323 million app installs in 2019, representing 44% of global installs, Sensor Tower reports.

Brands 145

Brands Meme Hashtag Remix 145