Dave Fleet
DECEMBER 2, 2010
The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. You’re up against paid media with established CPM and/or CPC figures, with stated audiences and at least a ball-park number of impressions an advertiser can expect. Again, is this bad?
Laurel Papworth
JULY 13, 2010
Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year.
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Convince & Convert
MARCH 25, 2012
Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program. His track record in business is substantial. We have friends in common. To which he replied: No. Total Monthly Return = $17,894.
Convince & Convert
MARCH 25, 2012
Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program. His track record in business is substantial. We have friends in common. Total Monthly Return = $17,894. Investment.
ProBlogger
JULY 30, 2013
Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. With a background in magazine publishing and corporate PR, she is now a freelance publicist and writer based in Minneapolis. Cross-Media Integration. Originally at: Blog Tips at ProBlogger.
agora pulse
JANUARY 9, 2020
CPM: The average CPM across Instagram, Facebook, and YouTube is $8.26 This is cheaper than the average CPM with a major magazine of $1.09 per impression and the average broadcast TV CPM of $17 per 1,000 viewers. Think about how much time you spend viewing videos versus watching TV or reading a print magazine.
Adam Sherk
MAY 17, 2010
According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5. The CPM can be adjusted between $1 and $25. The CPM on facebook is running lower than.20. Do I have this right?
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