Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Ignite Social Media

OCTOBER 25, 2019

Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD. million impressions. impressions is $383.63.

Buy 122

Buy CPM Instagram Cost 122

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Ignite Social Media

MAY 13, 2021

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. To access CAPI partner instructions, your developer will need to visit Facebook Events Manager, select settings, and choose from a list of partners.

API 155

API Conversation Tips Facebook 155

Jon Loomer

NOVEMBER 6, 2018

To put these ground rules into practice, I developed a straightforward list of DAILY-WEEKLY-MONTHLY optimization metrics that I think work well, regardless of account size. I use this system for all my ad accounts, with each one utilizing a daily, weekly, and monthly list to identify further optimization areas. Why or why not?

Organization 165

Organization CPA Facebook CPM 165

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

The Realtime Report

JULY 20, 2012

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook’s mobile newsfeed ads are Sponsored Stories, which have been proven to receive higher click-through rates than non-social Facebook ads (the TBG Digital report lists them as 53% more effective).

Social Networking 183

Social Networking Mobile CPM Tumblr 183

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.

Advertising 93

Advertising CPM UGC API 93

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Ignite Social Media

JANUARY 3, 2017

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.

Buy 127

Buy Social Media CPM CPC 127

The Realtime Report

JULY 6, 2012

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Here are the top 10 most-expensive Facebook advertising markets: #. You can see the full list of countries and their Facebook advertising costs here. Posterous: 3.9 million members. New Zealand.

Cost 142

Cost Social Networking CPC CPM 142

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Poking around the audiences and pixel setups, most experienced marketers won’t find the limitations intuitive. So what’s a performance marketer to do? Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Jon Loomer

NOVEMBER 1, 2019

Email List. Are you targeting those on your email list? If you don’t have an email list, or if it’s small or low quality, you can’t leverage this advantage. If you don’t have an email list, or if it’s small or low quality, you can’t leverage this advantage. Competition. New targeting.

Facebook 138

Facebook Sample Samples CPM 138

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150

Facebook Syndication Tips Marketing 150

Ignite Social Media

JULY 11, 2023

Plus you can do dynamic lists based on lookalikes or retargeting. What platforms are the most popular for paid social marketing? Instead of just looking at which platform is most popular, you should consider which platform best meets your marketing goals. Deciding which approach to use depends on your brand and your goals.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Report 131

Report Social Media Metrics Team 131

Laurel Papworth

APRIL 21, 2010

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers.

CPM 77

CPM Facebook ROI Web 2.0 77

Jon Loomer

JUNE 26, 2023

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. Of course, this is imperfect since it relies on your data and the CPM costs may vary depending on objective and other factors. But I still find this valuable.

CPM 174

CPM Cost Groups Groups 174

Jon Loomer

MAY 26, 2015

CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. I also have 75,000 people on my email list I can email or target in ads who are extremely relevant. My end goal it to increase website traffic and build my email list. WCA: $17,240.65

CPA 113

CPA CPM Facebook Cost 113

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. In this report, you’ll get a sortable list of all the posts you published during the time frame, along with reach, clicks, and engaged users for each. Go for a data-heavy summary. Busy bosses and managers. Get Visual.

Report 147

Report Social Media Metrics Aggregator 147

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. My Email Campaign.

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

MAY 5, 2015

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). As a result, CPM (Cost Per 1,000 Impressions) tends to be higher when this option is chosen. Optimized for Clicks (CPC).

CPC 126

CPC CPM Facebook Cost 126

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Finally, set your bid, budget and schedule.

Organization 103

Organization LinkedIn Strategy Social Media 103

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Prior to doing the social media quiz, I made detailed notes on the largest social networks and listed facts and figures about all of them. Then I went a step further and thought I ought to give this back to the social media marketing community.

Social Media 47

Social Media Facebook Marketing CPM 47

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. You must have several connections on your profile.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Kikolani

AUGUST 6, 2012

As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. List Swaps. Penny Clicks – List Swaps – Solo Ad Swaps. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM.

Syndication 122

Syndication Aggregator CPM CPC 122

Hootsuite

OCTOBER 27, 2020

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Video games: marketing’s biggest missed opportunity? The time we spend using connected devices continues to rise.

Report 145

Report Social Media Yahoo Analysis 145

Jon Loomer

NOVEMBER 30, 2021

Let me explain… What is a Good CPM? CPM (Cost Per 1,000 Impressions) is possibly the most overlooked metric that leads to high or low costs. If CPM is low, you can overcome a low conversion rate to get a good Cost Per Conversion. If CPM is high, a good conversion rate may not lead to profitability. Conversion Rate?

CPM 204

CPM Facebook CPC Cost 204

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Last but not least, you’ll want to add the devices report to your list of regularly pulled reports. Playback-based CPM: The estimated gross revenue per thousand playbacks. YouTube Analytics: General Reports. Notifications.

Analytics 142

Analytics YouTube Video Embedding 142

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 167

Social Media Strategy Alltop ROI 167

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Prior to doing the social media quiz, I made detailed notes on the largest social networks and listed facts and figures about all of them. Then I went a step further and thought I ought to give this back to the social media marketing community.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 165

Social Media Strategy Alltop ROI 165

The Way of the Web

APRIL 7, 2011

I can’t remember where I first saw their offer mentioned (Possibly Reddit ), but if you emailed them via an address listed on their blog, they offered to send a T-Shirt and a cool little trading cards booklet which I can’t find to photograph right now. Equivalent CPM ads: $100. Isn’t that lovely? Design: $500.

CPM 33

CPM Marketing Postrank NoFollow 33

The Social Media Hat

AUGUST 19, 2016

As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. This should go without saying, but do stay away from Get Rich Schemes and multi level marketing "opportunities." Affiliate Marketing. Scammy Advertising.

Adsense 60

Adsense How To CPI Blogger 60