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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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Online Video Is Just As Expensive As TV Advertising

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Without any data, my gut was telling me that online publishers are keenly aware of the CPMs being coughed up by the major networks, and that they were leveraging their own size and specialty to edge their prices ever-closer to TV in a bid to make a run at more significant advertising budgets. content marketing. contextual marketing.