Jon Loomer

JANUARY 17, 2024

They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They know how to find that information and make sense of it. They are curious, open to trying new things, and informed about how the rules and landscape have changed. They uncover issues with low quality when when costs and volume are good.

Advertising 190

Advertising API Skills CPM 190

Jon Loomer

NOVEMBER 20, 2023

This is why you should consider grouping countries by similar CPM , especially if you want distribution by country to be mostly consistent. What would be great is if we could see how purchases and other actions breakdown by reaction type, but that information isn’t available. Is most of your budget getting spent in one country?

CPM 174

CPM Types Campaign Examples 174

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. For more information about the pros and cons of micro and macro influencers, check out our blog post here. This goes for both influencers and marketing professionals.

Influencer 81

Influencer Marketing CPM Fashion 81

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Ignite Social Media

MAY 13, 2021

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Since the 2020 Ignite article, more information around CAPI has been made available and we’re learning more every day as we work with clients on implementation. Manual Setup.

API 155

API Conversation Tips Facebook 155

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy. Viewer demographics information like top location and top audience can help you learn more about your target audience.

Metrics 131

Metrics Video Brands Facebook 131

Ignite Social Media

JUNE 23, 2016

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The cost is always CPM (cost per 1,000 impressions). For more information on the Reach and Frequency tool, check out this BluePrint training from Facebook.

Buy 112

Buy CPM Facebook API 112

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.

Advertising 93

Advertising CPM UGC API 93

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? These insights will help you make more informed decisions regarding your content strategy on LinkedIn. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? These insights will help you make more informed decisions regarding your content strategy on LinkedIn. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Cost per thousand impressions (CPM) for paid social.

ROI 136

ROI Metrics HootSuite CPM 136

Likeable

APRIL 13, 2021

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?)

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

AUGUST 3, 2022

Masthead ads also include an information panel on the right-hand side (desktop-only), giving viewers more details and leading them to your channel. For a brand awareness video, you’ll want to create a basic explainer video sharing information about your product. Increase sales. Then it’s time to talk about costs.

YouTube 110

YouTube Advertising CPA Cost 110

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. To include this information in your social media reports, pull the data manually using native social analytics, or use a third-party tool. An informative social media report is key to growing your brand and meeting your goals.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? In fact, marketers use social data for various purposes. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. But how does it help, you may ask?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Finally, set your bid, budget and schedule.

Organization 103

Organization LinkedIn Strategy Social Media 103

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. When someone visits your Page for the first time, you want them to be able to find all the necessary information. Content and audience. Advertising. Profile completion.

Facebook 123

Facebook How To Metrics Hashtag 123

Mindjumpers

AUGUST 17, 2011

Further, I think we can all agree on the fact that it’s a lot easier to relate to exact numbers and results, so here I will go through the studies presented by Digital Works together with including some more information from the research. Similar Posts: Social Marketing Insights from Leading Social Experts.

Hitwise 255

Hitwise Study Facebook Patterns 255

Jon Loomer

NOVEMBER 1, 2019

The CPM may double or triple, meaning it costs significantly more to reach your audience. You may hear some marketers talk about a “guaranteed template” but it simply doesn’t exist. You can use that information to target them with ads. Competition. Your choice will impact ad distribution.

Facebook 138

Facebook Sample Samples CPM 138

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. 82% in the U.K. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos. YouTube Analytics: General Reports. The Cards Report.

Analytics 142

Analytics YouTube Video Embedding 142

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. 82% in the U.K. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

Jon Loomer

JULY 2, 2015

But you can filter by any of the following information… Delivery: Active. This is all the hugely valuable information that was previously found within the “Breakdown” dropdown in the Custom Ad Reports. At the top right is a “Filters” dropdown. This is useful! By default, nothing is filtered. Not Approved.

Facebook 114

Facebook CPA CPM Campaign 114

Jon Loomer

MAY 3, 2023

Unfortunately, Meta doesn’t provide information related to time spent on the platform these days. We can’t discount it without more information from Meta. Advertisers often get lost in focusing on CPM, for example, prioritizing it in an attempt to improve performance. But is this possible? Absolutely.

Price 180

Price CPM Cost Advertising 180

Jon Loomer

MARCH 31, 2016

Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. And if you have a particularly strong ad, Facebook may be leaving out quite a bit of information that helps you measure the success of that ad. I know, the question sounds ridiculous.

Engagement 120

Engagement Facebook Organization Report 120

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. So knocking a little off my average article views, you’re probably looking at circa 10,000 page views targetted at the tech/marketing audience Blekko want to reach. Design: $500.

CPM 33

CPM Marketing Postrank NoFollow 33

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Facebook’s tracking pixel provides crucial information about your Facebook ad campaigns.

Facebook 128

Facebook Marketing API Campaign 128

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). You will now see a list of your rules and the following information: Applied To. Cost per Add to Cart (Facebook Pixel). Cost per Initiate Checkout (Facebook Pixel). Cost per Purchase (Facebook Pixel). Cost per Lead (Facebook Pixel). Cost per Complete Registration (Facebook Pixel). Daily Spent.

CPC 60

CPC Facebook CPM Cost 60

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent. Social media stories.

Social Media 96

Social Media CPM ROI Marketing 96

Buffer Social

SEPTEMBER 4, 2018

Join 17,500+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. We think that customer service, monitoring, and brand management will be a critical piece of marketing strategies moving forward.

YouTube 71

YouTube Instagram Video Facebook 71