Remove CPM Remove Influencer Remove Marketing Remove Mobile
article thumbnail

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Influence consideration.

YouTube 110
article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Influencers. Content and audience. Advertising. Scheduling.

Facebook 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Likewise, it also influences the type of content you’re sharing. YouTube Analytics: General Reports.

Analytics 142
article thumbnail

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9

CPM 60
article thumbnail

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. 22, End Feb.

Examples 113
article thumbnail

10 Tips for Success with B2B Marketing on Twitter

Oktopost

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152
article thumbnail

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Ad Channel Influence by Generation.