Studies Determining The Value of a Facebook Fan
Mindjumpers
AUGUST 17, 2011
by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Naturally, this also means that they have made use of fans of some of the big brands on the social network in order to create the most accurate picture of what a fan is actually worth. million fan base is worth $23.4
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