Studies Determining The Value of a Facebook Fan
AUGUST 17, 2011
by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. … This is the conclusion made by Hitwise , an online competitive intelligence service. How Hitwise reached the conclusion of the fact that 1 fan = 20 extra visits was based on their data combined with data from social media experts Techlightenment. > Click here to read more about the research made by Hitwise.
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