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CPM

Handbook

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

CPM

CPM Handbook Comparison Consultant

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. After all, time is money.

Social Media

Social Media Marketing Policies Sysomos

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

7 Truths About Social Media Marketing

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