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An Update on TikTok’s Self-Serve Ad Platform

Likeable

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So if you’re big enough to have reps and used to ignoring them, take at least the first couple calls and be honest with them. So far, we’re impressed. The fundamentals are there.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. And they start from $10 per CPM. No matter your goals and objectives, one thing’s for sure: your marketing needs to revolve around the user. . How do you achieve that? Create content that’s easy to adapt. Use Paid Ads.

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Influencer Marketing 201: Working With Influencers

Likeable

And there are so many kinds of influencers—from micro to macro to fashion to food (and some that aren’t even human )—so how do you determine which of those influencers can best represent your brand? Instagram is fantastic for travel, fashion, and beauty. Which have seen the least success? It depends on the vertical and demographics.

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The Misery Of Monetization

Twist Image

You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). We're still running impressions based on CPM models against a media channel that is becoming highly personalized and very finicky. Twitter wasn't.

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Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Shopping and fashion. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Entertainment. Technology.

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Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Shopping and fashion. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Entertainment. Technology.