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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 152
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

If you optimize for Reach, you’ll manually set your CPM bid. The other optimization options are Post Engagement (delivering to people who create the most comments, likes and shares), Daily Unique Reach or App Events (delivering to people who perform actions within your app). Event Response Objective. Bidding Options.

CPC 114
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Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. Profiles can post status updates , life events or create events (see below). Pages and profiles can create events. Graph Search.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

You can view activity by domain (default), URLs, device or events. To get event data, you’ll need to be using the new WCA pixels. Event Responses. Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device.

Facebook 114
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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Event Responses: Event Responses *. Clicks (CPC).

CPC 126