Online Video Is Just As Expensive As TV Advertising

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A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. Every second, hours of new video is being uploaded to YouTube and, while watching an ensemble of cats dance to Pharrell Williams '' smash hit, '' Happy '', may not be your thing, with a little linkbait love these are the types of videos that generate millions upon millions of views. tv cpm.