Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114

CPC Facebook Price CPM 114

Jon Loomer

JULY 2, 2015

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Let’s take a closer look… The new Facebook Ads Manager is rolling out globally! Objective: Page Post Engagement. App Engagement. Engagement. Video Engagement.

Facebook 114

Facebook CPA CPM Campaign 114

Sprout Social

AUGUST 3, 2022

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.

YouTube 109

YouTube Advertising CPA Cost 109

Sprout Social

JANUARY 27, 2021

Engagement Reports. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Watch Time and Audience Reports. Earnings Reports.

Analytics 141

Analytics YouTube Video Embedding 141

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. Create and Publish Relevant and Engaging Content. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more.

B2B 148

B2B LinkedIn Tips Marketing 148

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Page Post Engagement: Post Engagement *. Impressions (CPM).

CPC 126

CPC CPM Facebook Cost 126

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

YouTube 71

YouTube Instagram Video Facebook 71

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. How do marketers create, manage and analyze their Facebook ads? Where to find Facebook Ads Manager.

Facebook 40

Facebook How To Advertising Overview 40

Hootsuite

JUNE 11, 2020

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., consideration-phase viewers) might want to brand later to allow viewers to engage with the ad’s story, and drive higher watch times. Source: Mint Mobile. Use Hootsuite to promote your YouTube channel and drive engagement. per 1,000 views). *Or

YouTube 145

YouTube Marketing Campaign Guidelines 145

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Twist Image

AUGUST 30, 2012

It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. Neither was Facebook. mobile device. Kickstarter was built to make money. So was Square. Twitter wasn't. branded content.

Adwords 81

Adwords CPM Price Advertising 81

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Jon Loomer

FEBRUARY 27, 2023

One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. We know that there’s a huge hole in Facebook ads optimization if you optimize for surface-level metrics. I also included CTR to give you an idea of engagement rate and whether it matters.

CPM 190

CPM CPC Eventful Cost 190

Hootsuite

MAY 17, 2023

You just need to know the real estate Facebook ads formulas that work, and try them for yourself. #1 Free 30-Day Trial 13 great real estate Facebook ad examples 1. Try a Facebook ad about your latest listing’s floor plan, especially if it’s unusual or interesting. Check out how to make real estate Facebook ads with Hootsuite: 4.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. The vertical video and mobile hypothesis.

CPC 111

CPC Video Cost CPM 111

agora pulse

JUNE 6, 2017

Facebook Ad Automation Rules automatically perform checks and make decisions based on the performance of your Facebook Ads that you would otherwise have to do manually, allowing you to automatically control your ad spend based on the performance. I’ll show you how I set up my favorite Facebook Ad Automation rules.

Facebook 128

Facebook CPM Cost Notification 128

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. The vertical video and mobile hypothesis.

CPC 85

CPC Video Cost CPM 85

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Ignite Social Media

FEBRUARY 23, 2021

It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). In 2019, Reddit shifted from a CPM to a CPC buying model. Advertisers are starting to allocate more of their marketing dollars to Reddit.

Reddit 78

Reddit Tips CPM CPC 78

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet.

Cost 113

Cost Conversation Facebook Sample 113

Buffer Social

SEPTEMBER 9, 2019

Spending some of your ads budget on YouTube ads can help you reach a targeted audience through a medium that is engaging and very strong on the storytelling side. They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. Facebook is near $9.00

CPM 75

CPM YouTube Survey Mobile 75

Hootsuite

AUGUST 31, 2020

And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights. CPM for U.S. Any long and unwieldy website address can be reduced to just a few characters in the click of a button.

URL 145

URL Google HootSuite Template 145

Sprout Social

JULY 26, 2019

FB – Facebook. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. FBO – Facebook official. Used for inviting people to engage with a post. IG – Instagram. LI – LinkedIn.

Social Media 112

Social Media Software CPM CPC 112

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We’ve been using Facebook advertising for around 18 months on Digital Photography School.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We’ve been using Facebook advertising for around 18 months on Digital Photography School.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Where is your target group most engaged, most concentrated and most accessible? Moms, meanwhile, love Facebook. Facebook ads. With ads, you can direct users to your Facebook Page or your website.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook. If you logged in with Facebook, you may be asked to sign in. Choose your username and password and fill in your profile info.

Instagram 145

Instagram How To HootSuite Hashtag 145

ProBlogger

AUGUST 29, 2016

I had a lot of very positive feedback and still can see in the Facebook group a lot of people still working through those seven challenges. Another challenge with long posts is that unless you’re an amazingly gifted and engaging writer, some of your readers probably won’t get through to the end of your post.

Eventful 30

Eventful SEO Blogger Questions 30

Webbiquity SMM

AUGUST 18, 2012

What the best day of the week is for Facebook posting? The best way to “go viral” is to engage millions of users, each of whom share through small networks. This means that for every Facebook share, only nine people visited the story. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

What the best day of the week is for Facebook posting? The best way to “go viral” is to engage millions of users, each of whom share through small networks. This means that for every Facebook share, only nine people visited the story. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 198

Statistics Social Media B2B Marketing 198

ProBlogger

AUGUST 29, 2016

I had a lot of very positive feedback and still can see in the Facebook group a lot of people still working through those seven challenges. Another challenge with long posts is that unless you’re an amazingly gifted and engaging writer, some of your readers probably won’t get through to the end of your post.

Eventful 20

Eventful SEO Blogger Questions 20

agora pulse

JULY 18, 2017

There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. So why not take a look at the Facebook image sizes you should be using and the best tools for creating and resizing images for Facebook. 2017 Updates.

Facebook 151

Facebook WordPress CPM Mobile 151