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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 141
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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). Facebook Applications are similar to widgets or snippets of code that can be embedded in any Facebook Fan page to make it more distinguished. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets. What have you seen?

CPM 190
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How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

The hope is that this form will be engaging enough to get people through a nine-question quiz (I’d use nine of the 10 questions from the embedded quiz above, removing one with long answers). Ad Set #3: WCA Top 5% Time on Website (Tier 2 Countries with higher CPM). My Facebook Lead Ad Quiz. So, this is certainly a good start.

Facebook 167
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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

If you’re using paid ads, conversion metrics also include cost per click and CPM. If you have a blog, try embedding Instagram posts directly in your posts to showcase your best content and make it super-easy for readers to follow you, like this: View this post on Instagram. Create a content calendar.

Instagram 145
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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

The average CPM (cost per thousand) across Instagram, Facebook, and YouTube are $8.26 This is cheaper than the average CPM with a major magazine of $1.09 per impression and the average broadcast TV CPM of $17 per 1,000 viewers. Embedding UGC social media posts, reviews, and videos on your website or embed in a blog.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Instagram Story ads have been performing particularly well for brands, with a low CPM and high performance overall. Embedding video in your email newsletter, like the example below , is a great way to give your content new life and drive viewers to your website, YouTube or social channels. Create Instagram Guides.

Instagram 141