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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Why Aren’t CPMs Going Up?

CPM 196
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPM mean? Great for video-centric marketing.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154
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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Facebook ads budget calculator Listen, we would never send you out into the jungle of digital marketing without the right tools. Next, it’s time to find your conversion rate.

CPM 135
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

The frequency and CPM will also jump. So, expanding your audience could actually improve your average frequency and CPM. When You Definitely Shouldn’t Use This. If you treat these audiences the way you do broad targeting and throw a $100 per day budget on it, you’re going to torch that audience pretty quickly.

CPM 206
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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

First, the campaign is DEFINITELY delivering. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Bottom line: Yes, an image with a ton of text in it will definitely deliver. Look, I get it.

CPM 217
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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

First, the campaign is DEFINITELY delivering. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Bottom line: Yes, an image with a ton of text in it will definitely deliver. Look, I get it.

CPM 170