agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

JUNE 14, 2016

When they are running correctly, your ads can bring you signups, orders, web visits or video views. million fans) regularly does through ads (believe me I know from all the ads in my own news feed). When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach.

CPI 60

CPI CPC Facebook Cost 60

Hootsuite

JUNE 8, 2020

Snap ads can take many forms: videos, photos, gifs, etc. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. If you saw this in your feed, you’d be unlikely to forget it, even if you tried very hard. Those are lenses! Product Ads. Product ads).

Advertising 145

Advertising CPI How To Metrics 145