Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
How a Facebook page might save a company in Brand disgrace! The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Now Brumbys are using Facebook to apologise and ask for leniency and the franchisees are using it to explain and fight back. Sometimes they are earned, sometimes not.
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