Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
Buffer Social
FEBRUARY 19, 2019
Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. CPC on Facebook and $0.51 CPC on Instagram. CPC on Facebook and $1.31 CPC on Instagram.
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