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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108
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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Then, download our social media resume template to put these tips into action. The do’s of a social media resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Successful campaigns you managed and the KPIs around them.

Template 107
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Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

When trying to plan a monthly social media budget for any client it is important to understand their needs. Do they need one account manager or do they need a team of people to help? We’ve all heard the statement that “content is king,” so how much time will your team spend on content creation? What’s not to love?

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5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad. If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC).

Facebook 103
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The Complete Beginner’s Guide to Quora Ads

agora pulse

Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). Or you can start conservatively from $1 CPC. The only thing we have is the general topic, like “social media management” or “Facebook ads.” Excluded locations. Excluded questions. That’s like what we do.)

Adwords 133
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.