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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. Cost-Per-Click (CPC). Instead, look to your CPC.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

The number of times followers interact with a social post by clicking the Like button within a given social media platform. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Cost per click (CPC). The number of times your followers comment on your posts.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. PPC costs typically go up this time of year because there is more competition.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. PPC costs typically go up this time of year because there is more competition.

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. You get to shape and direct the public sentiment about your business and brand. For example, the average cost per click (CPC) for Facebook ads is between $0.18 Why is this important?

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Social Warfare. Social Warfare is a very popular social sharing WordPress plugin.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

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