19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. Cost-Per-Click (CPC). Instead, look to your CPC.
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