An Update on TikTok’s Self-Serve Ad Platform
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APRIL 13, 2021
Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. Metrics like CPM, CPV, and CPC compete reasonably well.
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