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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure your net new followers (on each platform) over a reporting period. STEP 2 : Divide your net new followers by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage. Note : The benchmark for this metric is different on every platform. 3% to 6%).

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Growth marketers.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. Applause rate.

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10 Best Facebook Competitor Analysis Tools

Keyhole.co

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 According to reports , Facebook generates the highest ROAS among all social media platforms.

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Book a demo 8 reasons why social media marketing is important for doctors Social media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). Here are 8 reasons why social media marketing makes sense for doctors. Talk to patients and prospects.

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Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

There are lot of marketing platforms that you’ll need to take into account including PPC campaigns and email marketing. This makes it hard to keep up with your organic social media marketing. When creating your social calendar, be mindful of planning sales and promotions. CPC costs will go up.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. The marketplace is busy this time of year, and some platforms may take longer to approve your ads than normal. CPC costs will go up.