19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
How to track it: STEP 1 : Measure your net new followers (on each platform) over a reporting period. STEP 2 : Divide your net new followers by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage. Note : The benchmark for this metric is different on every platform. 3% to 6%).
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