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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey.

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How to choose the right social media channels for your business

MegaBytee

Social media channels these days are not just confined to entertainment purposes. But the thing is which platform to choose? Which social media platform works for your online business. are some of the important social handles that can grow your business like anything.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC).

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15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Don’t let them do your bidding.

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