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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Microblogging. Microblogging is the practice of publishing short content updates to platforms such as Twitter and Tumblr. Sentiment analysis. Sentiment analysis. See Vanity metric.

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The ultimate guide to Twitter for business

Sprout Social

Twitter is a hub of niche communities, real-time conversations and microblogging. For brands, the platform offers tons of opportunities to connect with audiences, build relationships and keep tabs on customer sentiment. Additionally, keep tabs on follower sentiment, trending topics and hashtags, audience behavior and more.

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