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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Instant message. An instant message (IM) is a real-time text message sent using an online platform. See Direct message. —J—. User-generated content (UGC).

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

UGC: User-Generated Content. CPC: Cost Per Click. IM: Instant Messaging. Sending a typed message to someone else’s computer immediately. Hootsuite is a social relationship platform and here’s how to use it. TOS: Terms Of Service. Terms of service are the legal rules users agree to follow to use a social platform.