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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 166
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. The Drop in CPM & CPC Only for Post Engagement Campaigns. The main difference is that the cost of these ads (CPC and CPM) is decreasing along with increasing audience saturation.

CPM 172
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Do you know how to set these up? They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They know how to find that information and make sense of it. Do they know what to look for and how to avoid them? Do you know how to test, what to test, and how to uncover the source of problems?

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your boss probably isn’t up to date with the latest social media developments– that’s why I’m going to show you how to prove social ROI to a boss who doesn’t deal with social on a daily basis. Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your boss probably isn’t up to date with the latest social media developments– that’s why I’m going to show you how to prove social ROI to a boss who doesn’t deal with social on a daily basis. Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities.

ROI 108
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

First, look at your reports to see which ad execution drives the best cost per conversion (CPC). The post How to Drive Business with Your Facebook Strategy appeared first on Ignite Social Media - The original social media agency. To do this, you can self-create A/B tests to learn which strategy is most efficient for your brand.

Strategy 142
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why they’re important, and how to track them. How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. But the question you should be asking is not , “How many net new followers did we get last month?”

Metrics 112