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How to do keyword research for SEO and beyond

Sprout Social

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. For instance, if you’re a digital marketer, your topics will include things like: SEO. The basics.

Research 103
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

SEO check and verification. This is where you set up things like a greeting and your Messenger URL. Understand how SEO matters in social media. Hashtags and tagging. Look at your posts again and this time around, observe your use of Facebook hashtags and tagged Pages. The hashtags should be relevant and limited.

Facebook 123
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Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Cost per click (CPC). That’s clickbait.

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One Big Reason Why Your Pinterest Marketing Isn’t Taking Off Right Now

agora pulse

There are many ways that Pinterest acts as a search engine, which aligns with an SEO-focused mindset. Read on to find out how Pinterest and Google are connected, and how you can use SEO strategies to boost your Pinterest marketing. SEO for Pinterest Marketing. SEO for Pinterest marketing. Other SEO Opportunities.

Marketing 119
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130 most important social media acronyms and slang you should know

Sprout Social

CPC – Cost per click. SEO – Search engine optimization. URL – Uniform resource locator. Some of these abbreviations are also used as hashtags, and you can take advantage of them for better visibility. CMS – Content management system. This is the dollar amount you pay for every person who clicks on your ad.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? Will you use a URL shortener? Hashtag use. We cover how to use hashtags effectively in a different blog post. Branded hashtags. Campaign hashtags.

Template 145
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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

How to use it: To start creating a GIF, you can copy and paste the URL, upload it as a file or even search for one on gifs.com. Description: Rebrandly is a custom URL shortener for sharing branded links. You can turn long, complex URL into branded and memorable ones. Inspiration. Price: Free or $99/month with advanced analytics.

Tools 40