How to do keyword research for SEO and beyond
SEPTEMBER 17, 2019
3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. You can get access to useful keyword data like search volume, search trends, competition level and CPC for each keyword. It’s common knowledge that keywords help you find a place in search engine results.