Organic vs. Paid Social Media: How to Integrate Both into Your Strategy
Hootsuite
AUGUST 17, 2020
For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. that all users, including businesses and brands, share with each other on their feeds. Well, it depends on your overarching goals. your ‘organic reach’).
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