Hootsuite
MARCH 20, 2023
Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. Let’s take a look.
Hootsuite
MAY 27, 2021
The content you’re delivering still needs to get the job done — whether your goal is click-throughs, engagement, shares, or good old-fashioned LOLs. Ultimately, when you pay to promote a Tweet , you’re just purchasing a delivery mechanism. But what content will get the job done on Twitter? — Hootsuite (@hootsuite) March 22, 2021.
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Likeable
APRIL 13, 2021
By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So if you’re big enough to have reps and used to ignoring them, take at least the first couple calls and be honest with them. So far, we’re impressed. The fundamentals are there.
Hootsuite
JANUARY 10, 2022
These types of ads are perfectly suited for e-commerce brands, especially in fashion, home decor and beauty segments. Fashion label Scotch & Soda tried Pinterest Shopping ads for the first time and brought in over 800,000 new users and a 7 times higher return on ad spend than previous campaigns elsewhere. Source: Pinterest.
Hootsuite
JUNE 7, 2022
You can also structure your campaign around cost per click (CPC) — a set price for every click your ad generates. CPC campaigns can help you ensure you’re paying for actions, not just views. For example, fashion brand Missguided asks users to comment on their favorite image: View this post on Instagram.
agora pulse
OCTOBER 30, 2020
Analyze your chosen keywords for search volume, CPC, and difficulty level. Look at how Etsy has added keywords like accessories, handmade, and s tyle trend to their fashion board description. When you’re deciding on keywords, take inspiration from how Loganix structures its keyword lists: Choose high-level/ seed keywords.
Keyhole.co
MAY 12, 2023
For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Track your fellow competitors on Keyhole 2. Know the best practices and strategies that are working in your niche.
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