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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 167
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The Facebook Ads Metrics That Matter

Jon Loomer

CPC (Cost Per Link Click). Metrics: Standard Events. The standard pixel events you care about will differ depending on your website. The main two standard events that matter for my website are purchases and registrations. I could include ViewContent or Search pixel events, but I’m just not prioritizing them.

Metrics 212
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Pixel, API, Events, and Attribution. You simply can’t run effective advertising unless your pixel, Conversions API , and events are set up properly. Do you know what events you should have and where? Do you know what custom events and custom conversions are for? These things are central to conversions optimization.

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How Meta Could Leverage Outbound Clicks

Jon Loomer

So, link clicks, clicks to your page profile, post reactions, comments, shares, clicks to expand media to full screen, clicks to take action (liking your page or RSVP for an event), and more. This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate).

CPC 200
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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Tracking these Facebook Ads metrics can ensure that you’re making progress toward your campaign goals: Conversion events: The total number of times your ad initiated a sale or another predetermined conversion (applies to conversion campaigns). View standard metrics.

Report 152
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A Message for Agencies: What Are You Scared Of?

Jon Loomer

And they build all of the events, custom conversions, and audiences from scratch. And when the relationship with this client comes to an end (and it will), the agency retains ownership of the ad account, pixel, conversion events, and audiences. You aren’t obsessed with CTR and CPC. What will your client do then?

CPC 144