article thumbnail

19 Social Media KPIs You Should Be Tracking

Hootsuite

Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Applause rate. Customer testimonials.

article thumbnail

10 Best Facebook Competitor Analysis Tools

Keyhole.co

Offers sentiment analysis. With powerful sentiment analysis features, it dives deep into the sentiment of your audience. Comes with themes and topics for better engagement Offers sentiment analysis. Provides CPC and CTR data. The reports are rich with visually delightful charts and graphs for easy comprehension.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

45 Marketing Tools to Consider for 2017

Razor Social

For example, automatically send a tweet based on a trigger, and then automatically store that tweet in a Word document. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. They recently added multi-step zaps where you can set up a chain of automation.

Tools 40
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Share of voice.

List 145