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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. View standard metrics.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Cost Per Thousand Impressions (CPM).

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Examples include using better naming conventions, relying on a go-to build template, and much more. Is my CPC going up/down? Organization: Instituting orderly systems and processes so you don’t get confused and lost while running Facebook and Instagram ads. Your System. I compare yesterday versus today using the date picker.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Looking at metrics like CPC and CPM will tell you if your ads are performing well. If you found the audit useful, check out our other audit articles: How to Perform a Social Media Audit (Free Template Included). You can compare these to your industry benchmarks and see how you match up. Companies want to keep their costs low.

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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Create a social media template, swap out the copy, save the image, and upload it as a Facebook ad. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. What should you track?

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Bonus: Get a free social media report template to easily track and measure performance against your KPIs. Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Interested in a custom report template?

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7 Keys to Facebook Advertising Success

Jon Loomer

You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.