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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM). one to 10) or sentimentally (e.g.,

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Applause rate. Customer testimonials.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. Beyond sentiment, social media managers can tell brand health by seeing how fast follower growth is happening, how well your ads are received, how engaged is an audience. Your customer support team will know this data very well, too.)

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

In some ways I can understand that sentiment. Charging model: The final step with your ad is to select CPC (cost per click) and big on that or CMP (cost per thousand impressions). I tend to stick with optimized CPM, but only because that’s what I was advised to, I do want to play around with that a little more.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

In some ways I can understand that sentiment. Charging model: The final step with your ad is to select CPC (cost per click) and big on that or CMP (cost per thousand impressions). I tend to stick with optimized CPM, but only because that’s what I was advised to, I do want to play around with that a little more.