Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

MARCH 8, 2023

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. A few observations… 1.

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 Cost per Add to Cart (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Ignite Social Media

MAY 9, 2017

Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. If your aim is driving impressions, pay close attention to your CPM. If you’re hungry for some benchmarks, we wrote a post analyzing 30 pages. Driving engagements?

Nielsen 120

Nielsen Content Comparison CPM 120

agora pulse

JUNE 6, 2017

CPC (Link). For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.” Similarly, you need to ensure there is sufficient sample size before your automated rules kick in, as Facebook needs data in order to o.

Facebook 128

Facebook CPM Cost Notification 128

Jon Loomer

FEBRUARY 17, 2017

If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. When you optimize for an action, Facebook needs a decent sample size to work with. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach).

Cost 113

Cost Conversation Facebook Sample 113