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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. When its users log in they’re not looking for memes and cat pictures.

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130 most important social media acronyms and slang you should know

Sprout Social

CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. It me – Used when someone can relate to something, usually a quote or meme. CMS – Content management system. The tool you use for editing, scheduling and publishing any form of written material for the web. CR – Conversion rate.