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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 166
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They know how to find that information and make sense of it. They are curious, open to trying new things, and informed about how the rules and landscape have changed. An experienced advertiser knows what to look for in results.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Core Audiences use demographic information such as age, location, languages, interests and behaviors. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Another option is the CPM (cost per thousand impressions) payment type.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. This free tool is designed to deliver the information you need to assess ad campaign costs and check high-impact metrics in seconds. How to use AdsReport. Select a time period.

Report 152
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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. That should result in a lower cost to reach people (CPM). It may even result in a lower cost per click (CPC). These are questions that many businesses and advertisers are facing right now.

CPM 200
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?

Trends 146
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Subscribe to Social You Should Know.

Analytics 154