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How to Get Started with LinkedIn Ads

Sprout Social

According to LinkedIn’s guidelines, ads with images are said to drive 20% more clicks. Bids will run on either a CPC or CPM basis, and it’s important to test and optimize which option drives the best cost per lead/conversion for your company. Read on for some tips on optimizing your LinkedIn ads. Choosing an Image.

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Partnering With Brands Theme Week: Advertising 101

ProBlogger

Once there, your new best friend on this site is going to be the “ Guidelines and Best Practices ” dropdown menu. This area shows you all of the standard ad units and their creative guidelines. This is a definite plus if you are monetizing on a Cost Per Click model ( CPC ). 300×250 (Medium Rectangle).

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Pro tip: Remember that posts created by influencers on behalf of your brand need to abide by FTC guidelines and be clearly labeled as ads. First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates. Right now, 55.4%

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