Hootsuite

NOVEMBER 8, 2021

Micro actions such as post likes, page views, and link clicks first lead to macro actions like brochure downloads, trials, and demos before they ultimately translate to sales. Cost per thousand impressions (CPM) for paid social. Cost per click (CPC) for paid social. Further along is the interest stage. Are you the right fit?

ROI 136

ROI Metrics HootSuite CPM 136

Hootsuite

OCTOBER 28, 2019

Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM). Request a Demo.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Serve messaging that encourages a purchase, demo, or consultation. Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people).

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

SEPTEMBER 9, 2020

From here, users can click and instantly test-drive a full-screen demo version, without having to install anything. You will generally pay using one of these methods, depending on your campaign goal: Cost per click (CPC). Cost per 1000 impressions (CPM). This offers an opportunity for users to try before they buy (or download).

Advertising 145

Advertising Social Media HootSuite How To 145