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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? How do you define Impressions in social media?

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

That’s most definitely not true. While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there. Reddit Has Recently Switched to Primarily CPC Pricing. CPC and Facebook had a $0.76

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dive in below for a full list and definitions of available TikTok analytics. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. TikTok Analytics Defined.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

It’s definitely that time of year. Definitions. For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Account organization also has different definitions depending on the advertiser. Is my CPC going up/down?

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. If you optimize for Reach, you’ll manually set your CPM bid. When You Get Charged: Link Click (CPC). Legacy Link Clicks optimization only allows for CPC.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Reach Impressions & CPM Frequency Ad Recall Brand Lift Video Views Video view rate.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). Under “Other,” you’ll find five more options: CPC (link). And the definition for each one is the same. So let’s assume that you want to create a rule based on CPC (link). So let’s assume that you want to create a rule based on CPC (link). Daily Spent.

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