Remove CPC Remove CPI Remove CPM
article thumbnail

Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer Social

As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 Average Instagram cost per click (CPC) $1.36 Average Instagram cost per install (CPI) $1.99 As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 Average Instagram cost per click (CPC) $1.36

Instagram 115