Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work
Buffer Social
MARCH 12, 2025
As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 Average Instagram cost per click (CPC) $1.36 Average Instagram cost per install (CPI) $1.99 As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 Average Instagram cost per click (CPC) $1.36
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